ABOUT

 

THE story

 
 Photo by Gabrielle Black, Austin 2017

Photo by Gabrielle Black, Austin 2017

 

East Seventy Second is an international, digital-centric marketing boutique based in Austin, Texas. From content creation, to social media management, to overall brand development, East Seventy Second merges vision with practicality, inspiration with functionality, and innovation with action to help brands create (or reiterate) a powerful identity and ethos.

At the heart of East Seventy Second is the desire to connect. Think not of East Seventy Second as another agency, but as a concierge marketing service: personalized, on-demand, intuitive. The East Seventy Second process is built on a foundation of communication in order to emphasize the ethos of each client. 

East Seventy Second was founded in 2017 by Makenzi Hogan. Hogan was compelled to create something different: a marketing boutique that's built on constant connection, authenticity and transparency. 

 

 

 

THE PROCESS

 

The East Seventy Second process is predicated on authenticity - East Seventy Second seeks to build, rebuild or manage brands by emphasizing their ethos through open, honest, on-demand communication. Through extensive research and in-depth meetings, East Seventy Second seeks to understand the brand as the founder does to capture, then proliferate the brand's mood, voice, vision and message  - as if East Seventy Second was your in-house creative and brand management arm. This, East Seventy Second believes, is accomplished through beautiful design, powerful voice and sincere content. East Seventy Second knows this is the foundation upon which brands succeed in meeting their overall goals. 

Once intimately familiar with your brand and fully aware of your goals, East Seventy Second works with you and your team to identify areas of growth and redirection in order to achieve marketing, creative and/or content objectives. Because East Seventy Second believes in the importance of personalization - all services are customizable based on budget, timeline and goals. 

 
 
 Photo by Anna Chudnovsky, Marfa 2014

Photo by Anna Chudnovsky, Marfa 2014